GS1 - The global language of business
News :
Design, bar codes ? Yes !
Jean-Jacques Evrard from "Admirable Design", reported to you some interesting cases of diverted bar codes … in his Japanese bag. Like what, of an aesthetic constraint we can find the place of the design. … to retain!
Who said that the bar code was an obliged evil and that it had to be put on the back of packings with other legal mentions?
They are the noncreative technicians and customers who think it. For Perform, energetic drinks of Coca-Cola, M/D brussels had already given to the bar codes the shape of a print of step.
But here in Japan, packings of salted snack intended for the children, Calbee proposes a whole series of creative bar codes.
You, who create packing, think of it there and amaze your customers and the consumers.
GS1 - The global language of business
According to : www.admirabledesign.com